Creative Production & Project Leadership
❄️❄️❄️I lead creative productions and client collaborations from idea to delivery, mainly within advertising and communication. My role sits at the intersection of creativity, strategy and execution — aligning teams, partners and processes to make projects run smoothly. I value clarity, collaboration and trust, and believe the best work happens when creative ambition and production reality, truly understand each other.
Technology is part of my curiosity. In 2020, I completed a Frontend Developer bootcamp to better understand how digital products are actually built. This tech portfolio was created during that time as an exercise in translating design into code. Today, most digital experiences are created through AI-assisted workflows and vibe coding. Having learned to build things from scratch gives me something I increasingly value: a practical understanding of what happens behind the prompts, and the ability to bridge conversations between creatives, developers and AI tools.
I’m driven by curiosity and enjoy exploring new perspectives — currently fascinated by geology and how the ground beneath us was formed.Outside of work, I prefer the outdoors, with a special passion for snow. ❄️❄️❄️
